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lmn rebrand

can’t look away

Lifetime’s Movie Channel came to Tooth and Nail to give their tired brand a jolt.

Their audiences craved high emotion entertainment;

lmn wanted to escape their image as tabloid melodrama.

Our solution? Can’t Look Away.

This is about the hidden, the unknown, and slowly prying open the door to see what’s inside. Human nature? We’re lifelong experts. And we want to know more.

Visual package by Adolescent.