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execution is everything

execution is everything

Dumb Ways to Die,
that viral hit with death-wish cuties, swept Cannes.
But what won me over were the quotes from  John Mescall,
who created this sing-along wonder.


Dumb Ways to Die
Dumb Ways to Die


“People do not fall in love with ideas.
Execution is everything,” said Mescall.
“We live in a visual age,
but nothing is more powerful
than language used intelligently with artistry.”
In other words, it comes down to language and art.
Do you agree?


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