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craft your feedback


craft your feedback


Food Network wanted to
hone their creative feedback.
So on a gray winter day
we gathered 60 creatives
around the crackling fire
at the Maritime Hotel.
We role-played, creative briefed, and —
between laughs over lukewarm coffee–
applied our C.R.A.F.T process
for creative feedback.

crackling fire

Giving feedback is as much an art as writing and designing.
What’s your favorite feedback story?