Ever had evil shoes? A pair that looked nice on the outside but were serial killers on the inside. No one thinks clearly with throbbing feet.

From Manhattan to Malaysia we kick off our workshops by kicking off our shoes and donning a new pair of socks.

In school when they wanted you to be a good little soldier (the opposite of creative) you were ordered to “put on your thinking caps”.

With socks on, we want the antithesis of obedience. Socks signal the time to be rowdy, let your guard down and pick your pen up.

After decades of hunting down creativity, we have found it comes from the sole, of your feet.