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To Write with Balls takes personality, attitude, and word choice.
The last letter, S, is about staying strong. In other words, keeping the balls in your writing.
Not easy. Everyone we spoke with talked about their struggles to keep their brand voice distinct and consistent.
Here’s their advice about staying strong
“Keeping the message consistent is a full team effort.”
Kenetta Bailey, WE
“We conduct frequent and ongoing brand classes.”
Chris Moseley, History
“Brands are ever evolving. They don’t stay in one place.”
Frank Pintauro, Showtime
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One final video, from an emotional online campaign.
Listen, as it plays, for the phrase that has the most balls.
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“But they didn’t.”
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To Write with Balls, you don’t need language that shocks us.
You need words that connect us.
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We offer hands-on workshops to help your team Write with Balls.
Click here if you’d like to know more.