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You’re probably thinking this is the web 2.0 part of the session.
Not exactly.
To stand out and get noticed you need to do more than live on social networks. You need to have conversations all over the place.
Watch how this spot from Mumbai invites the entire community to talk:
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Not every conversation takes place on a screen.
CNN.com invites people to take their favorite CNN headline and create a t-shirt. “I just saw it on CNN.com”
Sales started off slowly. Then along came a news story that fired everyone up.
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You can even have conversations inside people’s heads.
To promote their series on the Paranormal, A&E put up a billboard near a church graveyard. Notice the speakers on top of the building — a sonic transmitter that makes passers-by hear whispers.
Creepy, huh?
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Finally, you can ask your audience to be part of your inner circle.
Like Showtime did with Dexter fans.
We were so freaked out when we got one of these messages, we had to immediately share it with a friend.
Next up: