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More than ever, words express our personality.
We post our lives on Facebook, Twitter our friends, and Text Message during meetings.
The truth is:
Words = Personality
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Words make a person. And words shape a brand.
Some brands can be summed up with just one word. One word tells us who they are and who they hang out with.
One word like . . . dude.
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Fine for a bottle of beer. But what about a network? Watch this spot from Showtime and listen carefully to the song.
It captures the personality of the entire network and uses a phrase most brands would avoid.
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The reason both spots Write with Balls? Not because of racy language or edgy content.
Both spots use words that make their target audience feel, “Hey, I belong here.” In short, they Write with Balls.
You can too. Start with the manifesto.
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Click B to begin.