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	<title>Tooth+Nail &#187; Workshops</title>
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	<link>http://www.tooth-and-nail.com/site</link>
	<description>Express your personality</description>
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		<title>write sharp</title>
		<link>http://www.tooth-and-nail.com/site/write-sharp/</link>
		<comments>http://www.tooth-and-nail.com/site/write-sharp/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 19:52:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Workshops]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[promos]]></category>
		<category><![CDATA[tool kit]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.tooth-and-nail.com/site/?p=660</guid>
		<description><![CDATA[<p><span style="color: #000000;">.</span></p>
<p style="text-align: center;"><a rel="attachment wp-att-704" href="http://www.tooth-and-nail.com/site/write-sharp/scissorsgray/"><img class="aligncenter size-thumbnail wp-image-704" title="scissorsgray" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2009/07/scissorsgray-53x100.jpg" alt="scissorsgray" width="53" height="100" /></a></p>
<p style="text-align: center;">Writing is the foundation of great creativity and effective marketing.<br />
To do it well requires our hearts, minds, and a good pair of scissors.</p>
<p style="text-align: center;">This workshop gives your team the tools&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">.</span></p>
<p style="text-align: center;"><a rel="attachment wp-att-704" href="http://www.tooth-and-nail.com/site/write-sharp/scissorsgray/"><img class="aligncenter size-thumbnail wp-image-704" title="scissorsgray" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2009/07/scissorsgray-53x100.jpg" alt="scissorsgray" width="53" height="100" /></a></p>
<p style="text-align: center;">Writing is the foundation of great creativity and effective marketing.<br />
To do it well requires our hearts, minds, and a good pair of scissors.</p>
<p style="text-align: center;">This workshop gives your team the tools to sharpen their writing skills.<br />
We take you through each major step of promo writing: from generating ideas and filling up the blank page to axing clichés and delivering killer copy. Each section is loaded with examples, activities, tips and exercises.</p>
<p style="text-align: center;"><span style="color: #ccffcc;">•</span> STREAM YOUR IDEAS</p>
<p style="text-align: center;"><span style="color: #ccffcc;">• </span>FRESH WRITING</p>
<p style="text-align: center;"><span style="color: #ccffcc;">• </span>ACTIVATE</p>
<p style="text-align: center;"><span style="color: #ccffcc;">• </span>REDUCE</p>
<p style="text-align: center;"><span style="color: #000000;">.</span></p>
<address><span style="color: #acba59;"><em>&#8220;Thanks for everything!! </em></span></address>
<address><span style="color: #acba59;"><em>I learned so much about writing</em></span></address>
<address><span style="color: #acba59;"><em>and how to flex the creative side of my brain </em></span></address>
<address><span style="color: #acba59;"><em>in a whole new way.&#8221;</em></span></address>
<address><span style="color: #acba59;"><em>Food Network</em></span></address>
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		<title>a&amp;e international</title>
		<link>http://www.tooth-and-nail.com/site/world-brand-ination/</link>
		<comments>http://www.tooth-and-nail.com/site/world-brand-ination/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 02:27:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Personality]]></category>
		<category><![CDATA[Workshops]]></category>

		<guid isPermaLink="false">http://www.tooth-and-nail.com/site/?p=243</guid>
		<description><![CDATA[<p><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><br />
</span></span></span></span></span></span></em></span></span></span></span></span></span></em></span></p>
<p style="text-align: center;"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/aetni_big.jpg" rel="lightbox[243]"><img class="aligncenter size-full wp-image-245" title="aetni_big" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/aetni_big.jpg" alt="" width="432" height="185" /></a></p>
<p style="text-align: left;">A&#38;E is taking over the world. 138 territories. 200 million homes. That&#8217;s a lot of friends.</p>
<p style="text-align: left;">They called us in to spread the brand love. Top of their list:  turbo-charge their&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><br />
</span></span></span></span></span></span></em></span></span></span></span></span></span></em></span></p>
<p style="text-align: center;"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/aetni_big.jpg" rel="lightbox[243]"><img class="aligncenter size-full wp-image-245" title="aetni_big" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/aetni_big.jpg" alt="" width="432" height="185" /></a></p>
<p style="text-align: left;">A&amp;E is taking over the world. 138 territories. 200 million homes. That&#8217;s a lot of friends.</p>
<p style="text-align: left;">They called us in to spread the brand love. Top of their list:  turbo-charge their annual International Conference and branding workshops; find innovative ways to communicate the brand message, ramp up the interaction, and create a greater sense of community. Yeah, short list.</p>
<p style="text-align: left;">Lucky for us they have great networks: History, Biography Channel, and Crime and Investigation. And a fantastic team.</p>
<blockquote>
<p class="MsoNormal" style="text-align: center;"><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;">&#8221; The best workshop ever! </span></span></span></span></span></span></em></span></p>
<p class="MsoNormal" style="text-align: center;"><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;">That&#8217;s all I&#8217;ve been hearing both from management and from the affiliates. </span></span></span></span></span></span></em></span></p>
<p class="MsoNormal" style="text-align: center;"><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;">Thank you for staying on top of us and coming up with really great solutions.” </span></span></span></span></span></span></em></span></span></span></span></span></span></em></span></p>
<p class="MsoNormal" style="text-align: center;"><span><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"><em><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"> </span></span></span></span></span><span><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;"> </span></span></span></span></span></span></span><span style="color: #ffff00;"><span style="color: #ffcc99;"><span style="color: #ffff99;"><span style="color: #c8e97c;"><span style="color: #ff9900;"><span style="color: #ffcc99;">Joe Gargano, AETNi</span></span></span></span></span></span></em></span></span></span></span></span></span></em></span></p>
</blockquote>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>writing socks</title>
		<link>http://www.tooth-and-nail.com/site/writing-socks/</link>
		<comments>http://www.tooth-and-nail.com/site/writing-socks/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 14:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Workshops]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[good soldiers]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[socks]]></category>
		<category><![CDATA[thinking caps]]></category>
		<category><![CDATA[writing socks]]></category>

		<guid isPermaLink="false">http://www.tooth-and-nail.com/site/?p=814</guid>
		<description><![CDATA[<p><a rel="attachment wp-att-813" href="http://www.tooth-and-nail.com/site/writing-socks/green-lace-up-socks/"><img class="aligncenter size-medium wp-image-813" title="green-lace-up-socks" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2009/07/green-lace-up-socks-189x200.jpg" alt="green-lace-up-socks" width="189" height="200" /></a>Ever had evil shoes? A pair that looked nice on the outside but were serial killers on the inside. No one thinks clearly with throbbing feet.</p>
<p>From Manhattan to Malaysia we kick off our workshops by kicking off our shoes and&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-813" href="http://www.tooth-and-nail.com/site/writing-socks/green-lace-up-socks/"><img class="aligncenter size-medium wp-image-813" title="green-lace-up-socks" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2009/07/green-lace-up-socks-189x200.jpg" alt="green-lace-up-socks" width="189" height="200" /></a>Ever had evil shoes? A pair that looked nice on the outside but were serial killers on the inside. No one thinks clearly with throbbing feet.</p>
<p>From Manhattan to Malaysia we kick off our workshops by kicking off our shoes and donning a new pair of socks.</p>
<p>In school when they wanted you to be a good little soldier (the opposite of creative) you were ordered to &#8220;put on your thinking caps&#8221;.</p>
<p>With socks on, we want the antithesis of obedience. Socks signal the time to be rowdy, let your guard down and pick your pen up.</p>
<p>After decades of hunting down creativity, we have found it comes from the sole, of your feet.</p>
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