Challenge
At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.
They asked…
Tag Archives: rebranding
naming names
June 15, 2008 – 5:23 pm
We’ve done our share of naming and renaming for entertainment.
Most recently for two top 20 networks. Shhh. Both are under wraps.
For one network, the content no longer matched its famous moniker.
The other network needed…