For History, we put Abe in rehab.

TV*Â Radio, Print, outdoor. He was showing up everywhere.


Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults…
By toothnail
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Posted in Advertising, campaign, online, outdoor, print, radio, tv
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Also tagged Abe, Ape to Man, brand, campaign, evolution, History, Lincoln, multimedia, online, print, radio, tv
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The preschool world has become dog eat doggie.
And Sesame’s street cred? Slipping.
So we appealed to the bond parents feel for the brand,
and coined Friends for Life.

…