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	<title>Tooth+Nail &#187; kids</title>
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		<title>sesame street</title>
		<link>http://www.tooth-and-nail.com/site/short-people-appeal/</link>
		<comments>http://www.tooth-and-nail.com/site/short-people-appeal/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:51:45 +0000</pubDate>
		<dc:creator>toothnail</dc:creator>
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		<category><![CDATA[Sesame Street]]></category>
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<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/04/barnum_horiz2.jpg" rel="lightbox[32]"> </a></p>
<p>The preschool world has become dog eat doggie.</p>
<p>And Sesame&#8217;s street cred?  Slipping.</p>
<p>So we appealed to the bond parents feel for the brand,</p>
<p class="MsoNormal">and coined <em>Friends for Life. </em></p>
<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/sesame3_print_sm.jpg" rel="lightbox[32]"><img class="alignnone size-full wp-image-281" title="Sesame Street: Friends for Life" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/sesame3_print_sm.jpg" alt="" width="447" height="600" /></a></p>
<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2.jpg" rel="lightbox[32]"></a><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2_sm.jpg" rel="lightbox[32]"><img class="alignnone size-thumbnail wp-image-338" title="sesame_print2_sm" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2_sm-74x100.jpg" alt="" width="74" height="100" /> </a><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print1_sm.jpg" rel="lightbox[32]"><img class="alignnone size-thumbnail wp-image-339" title="sesame_print1_sm" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print1_sm-74x100.jpg" alt="" width="74" height="100" /></a>&#8230;</p>]]></description>
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<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/04/barnum_horiz2.jpg" rel="lightbox[32]"> </a></p>
<p>The preschool world has become dog eat doggie.</p>
<p>And Sesame&#8217;s street cred?  Slipping.</p>
<p>So we appealed to the bond parents feel for the brand,</p>
<p class="MsoNormal">and coined <em>Friends for Life. </em></p>
<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/sesame3_print_sm.jpg" rel="lightbox[32]"><img class="alignnone size-full wp-image-281" title="Sesame Street: Friends for Life" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/06/sesame3_print_sm.jpg" alt="" width="447" height="600" /></a></p>
<p class="MsoNormal"><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2.jpg" rel="lightbox[32]"></a><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2_sm.jpg" rel="lightbox[32]"><img class="alignnone size-thumbnail wp-image-338" title="sesame_print2_sm" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print2_sm-74x100.jpg" alt="" width="74" height="100" /> </a><a href="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print1_sm.jpg" rel="lightbox[32]"><img class="alignnone size-thumbnail wp-image-339" title="sesame_print1_sm" src="http://www.tooth-and-nail.com/site/wp-content/uploads/2008/07/sesame_print1_sm-74x100.jpg" alt="" width="74" height="100" /></a></p>
<p class="MsoNormal">Need to reach moms? We know how to mother your message.</p>
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