challenge
CNN International (CNNi) wanted to herald its expanded investment in worldwide coverage with a refreshed identity package.
And, for the first time since 2001, change its tagline.
They asked Tooth+Nail to develop a tag that spoke to a diverse,…
Challenge
At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.
They asked…
We’ve done our share of naming and renaming for entertainment.
Most recently for two top 20 networks. Shhh. Both are under wraps.
For one network, the content no longer matched its famous moniker.
The other network needed…