Tooth+Nail » Branding http://www.tooth-and-nail.com/site Express your personality Fri, 19 Mar 2010 01:23:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 hln http://www.tooth-and-nail.com/site/hln/ http://www.tooth-and-nail.com/site/hln/#comments Sat, 05 Dec 2009 03:20:30 +0000 admin http://www.tooth-and-nail.com/site/?p=1016 hln_logo244x332_jpg_244x332Challenge

At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.

They asked…

]]> hln_logo244x332_jpg_244x332Challenge

At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.

They asked T+N to explore naming possiblities.

solution

We generated hundreds of choices and, working with management, narrowed down to four very distinct names and positions for Headline News. Each name was brought to life with packaging, logos, and carried through to consumer testing.

One name was clearly a favorite among consumers. Which one? We’ll never tell. But the positioning work did help inform the direction of HLN’s final brand of “news and views.” Sometimes, simple works.

]]> http://www.tooth-and-nail.com/site/hln/feed/ 0 sharpen your brand http://www.tooth-and-nail.com/site/sharpen-your-brand/ http://www.tooth-and-nail.com/site/sharpen-your-brand/#comments Wed, 08 Jul 2009 19:59:01 +0000 admin http://www.tooth-and-nail.com/site/?p=725

ToothAndNail_Icons.

Today a clear, core brand personality is essential.

This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.

We help participants…

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ToothAndNail_Icons.

Today a clear, core brand personality is essential.

This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.

We help participants build or embrace their brand personality, then understand how to express that brand on-air and in the sphere of advertising and social media.

The workshop is designed to inspire creative thinking, bolster team building, and give participants the branding tools they need to share within their departments.

In this workshop we cover:

• BUILDING BRAND PERSONALITY

• EXPRESSING BRAND ATTRIBUTES
visuals, voice, and language

• CREATING BRAND SUCCESS.

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“Thank you for your contribution to the best workshop ever!
That’s all I’ve been hearing both from management
and from the affiliates.” AETNi

]]> http://www.tooth-and-nail.com/site/sharpen-your-brand/feed/ 0 a&e international http://www.tooth-and-nail.com/site/world-brand-ination/ http://www.tooth-and-nail.com/site/world-brand-ination/#comments Wed, 25 Jun 2008 02:27:33 +0000 admin http://www.tooth-and-nail.com/site/?p=243

A&E is taking over the world. 138 territories. 200 million homes. That’s a lot of friends.

They called us in to spread the brand love. Top of their list: turbo-charge their…

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A&E is taking over the world. 138 territories. 200 million homes. That’s a lot of friends.

They called us in to spread the brand love. Top of their list: turbo-charge their annual International Conference and branding workshops; find innovative ways to communicate the brand message, ramp up the interaction, and create a greater sense of community. Yeah, short list.

Lucky for us they have great networks: History, Biography Channel, and Crime and Investigation. And a fantastic team.

” The best workshop ever!

That’s all I’ve been hearing both from management and from the affiliates.

Thank you for staying on top of us and coming up with really great solutions.”

Joe Gargano, AETNi

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