Challenge
At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.
They asked…
Tag Archives: Branding
sharpen your brand
July 8, 2009 – 3:59 pm
.
Today a clear, core brand personality is essential.
This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.
We help participants…
a&e international
June 24, 2008 – 10:27 pm
A&E is taking over the world. 138 territories. 200 million homes. That’s a lot of friends.
They called us in to spread the brand love. Top of their list: turbo-charge their…