Tag Archives: brand personality

cnn international

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CNN International (CNNi) wanted to herald its expanded investment in worldwide coverage with a refreshed identity package.

And, for the first time since 2001, change its tagline.

They asked Tooth+Nail to develop a tag that spoke to a diverse,…

sharpen your brand

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Today a clear, core brand personality is essential.

This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.

We help participants…

write sharp

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Writing is the foundation of great creativity and effective marketing.
To do it well requires our hearts, minds, and a good pair of scissors.

This workshop gives your team the tools…

create smart

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Creativity may seem like an elusive beast.

But it can be captured, trained, and strengthened. This workshop gives your team the tools to release their own creativity on demand.

We start with…

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