Whether you’re talking TV networks, social media, or museums,
success is measured by visits.
This year The Peabody Essex Museum scored, big time.
Was it that irresistible icon, Iris Apfel . . .
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Tag Archives: brand identity
cnn international
December 5, 2009 – 10:42 pm
challenge
CNN International (CNNi) wanted to herald its expanded investment in worldwide coverage with a refreshed identity package.
And, for the first time since 2001, change its tagline.
They asked Tooth+Nail to develop a tag that spoke to a diverse,…
hln
December 4, 2009 – 11:20 pm
Challenge
At Headline News, their name had become a problem. During prime time, the network no longer carried news or headlines. And because their name was descriptive, viewers often mistook the entire channel as a segment on CNN.
They asked…
sharpen your brand
July 8, 2009 – 3:59 pm
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Today a clear, core brand personality is essential.
This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.
We help participants…
create smart
July 7, 2009 – 3:58 am
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Creativity may seem like an elusive beast.
But it can be captured, trained, and strengthened. This workshop gives your team the tools to release their own creativity on demand.
We start with…