Tooth+Nail » brand bible http://www.tooth-and-nail.com/site Express your personality Fri, 19 Mar 2010 01:23:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 food network brand bible http://www.tooth-and-nail.com/site/from-style-to-sizzle/ http://www.tooth-and-nail.com/site/from-style-to-sizzle/#comments Wed, 29 Oct 2008 15:20:23 +0000 admin http://www.tooth-and-nail.com/site/?p=367 .

Ever hear of a brand guide getting rave reviews? This one did.

“Brilliant . . .should be the guide to speak about all the networks.”

Patalia Tate, VP Creative Services, Food Network

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Food Network faced…

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Ever hear of a brand guide getting rave reviews? This one did.

“Brilliant . . .should be the guide to speak about all the networks.”

Patalia Tate, VP Creative Services, Food Network

.

Food Network faced the truth: most network guideliness are beautiful binders that sit on shelves. They wanted a vibrant brand guide. Something that crackled with personality and spoke to everyone, from CEO’s to interns.

Tooth + Nail worked closely with top management to shape the Food Network Brand Bible.

The result? A short, lively PDF that lives virally throughout the network. And got raves throughout the Scripps corporate family.

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