Tag Archives: Advertising

topicals that build brands

Whether you’re talking TV networks, social media, or museums,

success is measured by visits.

This year The Peabody Essex Museum scored, big time.

Was it that irresistible icon, Iris Apfel . . .

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radio mad men

For AMC, we stirred up radio madness for Mad Men (a little Amy Winehouse didn’t hurt).

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We turned 30 seconds into an epic western for Broken Trail . . .…

final 24

The Biography Channel’s new series, Final 24, traces the last day of famous celebs.

Bio called us in. Pretty soon, we were seeing dead people everywhere,

but especially in Entertainment Weekly, US, and Star.

sesame street

The preschool world has become dog eat doggie.

And Sesame’s street cred?  Slipping.

So we appealed to the bond parents feel for the brand,

and coined Friends for Life.

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