We’ve done our share of naming and renaming for entertainment.

Most recently for two top 20 networks. Shhh. Both are under wraps.

For one network, the content no longer matched its famous moniker.

The other network needed to recapture excitement for a well-loved but struggling daypart.

How do we rename an icon?

• Understand the philosophy of naming.
• Love words and wordsmithing.
• Zen our minds and approach the network from different points of view.

Need renaming help?

Only one name you need to know. Tooth+Nail