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Ever hear of a brand guide getting rave reviews? This one did.

“Brilliant . . .should be the guide to speak about all the networks.�

Patalia Tate, VP Creative Services, Food Network

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Food Network faced the truth: most network guideliness are beautiful binders that sit on shelves. They wanted a vibrant brand guide. Something that crackled with personality and spoke to everyone, from CEO’s to interns.

Tooth + Nail worked closely with top management to shape the Food Network Brand Bible.

The result? A short, lively PDF that lives virally throughout the network. And got raves throughout the Scripps corporate family.