Whether you’re talking TV networks, social media, or museums,

success is measured by visits.

This year The Peabody Essex Museum scored, big time.

Was it that irresistible icon, Iris Apfel . . .

Or the ground breaking show on the Maya? (scroll down to play)

Great shows stir word-of-mouth,

but first, smart topical advertising has to bring them in.

When both are on fire, you’ve got yourself a killer year.