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Today a clear, core brand personality is essential.
This workshop gives marketers and managers the tools to grow their brand in a fast changing marketplace.
We help participants build or embrace their brand personality, then understand how to express that brand on-air and in the sphere of advertising and social media.
The workshop is designed to inspire creative thinking, bolster team building, and give participants the branding tools they need to share within their departments.
In this workshop we cover:
• BUILDING BRAND PERSONALITY
• EXPRESSING BRAND ATTRIBUTES
visuals, voice, and language
• CREATING BRAND SUCCESS.
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“Thank you for your contribution to the best workshop ever!
That’s all I’ve been hearing both from management
and from the affiliates.” AETNi
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Writing is the foundation of great creativity and effective marketing.
To do it well requires our hearts, minds, and a good pair of scissors.
This workshop gives your team the tools to sharpen their writing skills.
We take you through each major step of promo writing: from generating ideas and filling up the blank page to axing clichés and delivering killer copy. Each section is loaded with examples, activities, tips and exercises.
• STREAM YOUR IDEAS
• FRESH WRITING
• ACTIVATE
• REDUCE
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“Thanks for everything!!
I learned so much about writing
and how to flex the creative side of my brain
in a whole new way.”
Food Network
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Creativity may seem like an elusive beast.
But it can be captured, trained, and strengthened. This workshop gives your team the tools to release their own creativity on demand.
We start with a strong foundation: understanding the audience. Once you understand who you’re talking to the conversation gets so much better.
Then we tap the deep well of personal experience and emotional resonance in the room, and aim them squarely back at the assignment. We throw in a few twists.
The result—knock out creativity from your group and the resources to generate your own creativity at will.
In this workshop we cover:
• BE THE AUDIENCE
• PERSONALITY BRIEFS
• THE BIG IDEAS
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“We’ve already brainstormed
some great ideas the “Tooth+Nail way.”
HBO Creative Services
Top networks say “in-house inspiration” is their priority for 2009.
That’s why we created Idea Sparks.
Brilliant ideas come from the most unlikely places. So, when money and creative mojo may be in short supply, Idea Sparks helps you cultivate your team’s inner brilliance.
Based on our popular workshop series and built on 20 + years of award-winning expertise, Idea Sparks is an easy, budget-friendly way to jump start your creative juices.
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Idea Sparks DIY
Inspire your team and generate a boatload of concepts without hauling anchor.
Each kit comes with a facilitator guide, inspiring activities, and props. A full year of idea starters, one for every month of the year.
A few subscriptions are still available for the 2009 DIY series. Click here to find out more.
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Idea Sparks in a Flash
Send us your assignment and in one week we’ll guarantee you a fistful of 15 distinctly different ideas, from sure-fire safe to outrageously original, that you can pick and choose from. No judgements, no embarrassing phone calls. Just take these raw ideas and run.
Click here to find out more.
A&E International Conference
CBS General Manager’s Meetings
CTAM
Canadian Broadcasting Company
CNN
Creativity Conference
Emerson College, Master’s Program
Harvard School of Education
Marketing to Kids Conference
Promax
Promax Asia
Promax Europe
Radcliffe
Starz Encore
Tribune
WGBH
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Fast Company featured Button’s brainstorming technique, Ideations.
Ever had evil shoes? A pair that looked nice on the outside but were serial killers on the inside. No one thinks clearly with throbbing feet.
From Manhattan to Malaysia we kick off our workshops by kicking off our shoes and donning a new pair of socks.
In school when they wanted you to be a good little soldier (the opposite of creative) you were ordered to “put on your thinking caps”.
With socks on, we want the antithesis of obedience. Socks signal the time to be rowdy, let your guard down and pick your pen up.
After decades of hunting down creativity, we have found it comes from the sole, of your feet.
