success is measured by visits.

This year The Peabody Essex Museum scored, big time.

Was it that irresistible icon, Iris Apfel . . .

Or the ground breaking show on the Maya? (scroll down to play)

Great shows stir word-of-mouth,

but first, smart topical advertising has to bring them in.

When both are on fire, you’ve got yourself a killer year.

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mission

Agion was launching an eco-friendly, odor-fighting fabric treatment.

If you’ve been to the gym you know — people need it!

Agion asked Tooth+Nail to help with:

• Naming

• Logo design

• Direct Mail Campaign

solutions

We ran a naming workshop with top management.

The winner: Agion Active ®. Perfect, huh? Describes the clothing, what people do with it,  and the active quality of Agion’s odor-fighting technology.

Then, to grab eyes and ears, we sent the fashion industry running noses.

AND a life-sized scratch and sniff test on special t-shirts.

THEN the client ran with it –really RAN with it on stink at nothing.com

results

“As the noses started to arrive we got responses from 10 of the top global apparel brands!”

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“You take even the biggest creative challenges

and make them fun and exciting for all!”

Bio called us in. Pretty soon, we were seeing dead people everywhere,

but especially in Entertainment Weekly, US, and Star.

And, finally, 24. When A&E nabbed the hit series, they wanted everyone to know where to find it. We called in an interrogation squad for radio.

24

For History, we put Abe in rehab.

TV* Radio, Print, outdoor. He was showing up everywhere.

Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults 18-49. Go Abe!

After Abe, we moved on to apes.

[See post to watch QuickTime movie]

and reached out to creationists everywhere.

Abe to apes, we believe great brands keep evolving.

*We wrote, client produced.