Tooth+Nail » trade http://www.tooth-and-nail.com/site Express your personality Fri, 19 Mar 2010 01:23:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 try everything, stink at nothing http://www.tooth-and-nail.com/site/capturing-eyes-ears-and-noses/ http://www.tooth-and-nail.com/site/capturing-eyes-ears-and-noses/#comments Tue, 01 Dec 2009 16:52:44 +0000 admin http://www.tooth-and-nail.com/site/?p=845

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mission

Agion was launching an eco-friendly, odor-fighting fabric treatment.

If you’ve been to the gym you know — people need it!

Agion asked Tooth+Nail to help with:

• Naming

• Logo…

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nose_mailing_blk

mission

Agion was launching an eco-friendly, odor-fighting fabric treatment.

If you’ve been to the gym you know — people need it!

Agion asked Tooth+Nail to help with:

• Naming

• Logo design

• Direct Mail Campaign

solutions

We ran a naming workshop with top management.

The winner: Agion Active ®. Perfect, huh? Describes the clothing, what people do with it,  and the active quality of Agion’s odor-fighting technology.

Then, to grab eyes and ears, we sent the fashion industry running noses.

AND a life-sized scratch and sniff test on special t-shirts.

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THEN the client ran with it –really RAN with it on stink at nothing.com

results

“As the noses started to arrive we got responses from 10 of the top global apparel brands!”

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“You take even the biggest creative challenges

and make them fun and exciting for all!”

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