Tooth+Nail » radio

topicals that build brands

admin — Thu, 18 Mar 2010 02:01:20 +0000

Whether you’re talking TV networks, social media, or museums,

success is measured by visits.

This year The Peabody Essex Museum scored, big time.

Was it that irresistible icon, Iris Apfel . . .

[See post to watch QuickTime movie]

Or the ground breaking show on the Maya? (scroll down to play)

[See post to watch QuickTime movie]

Great shows stir word-of-mouth,

but first, smart topical advertising has to bring them in.

When both are on fire, you’ve got yourself a killer year.

radio mad men

marilyn — Thu, 17 Jul 2008 01:59:26 +0000

For AMC, we stirred up radio madness for Mad Men (a little Amy Winehouse didn’t hurt).

We turned 30 seconds into an epic western for Broken Trail . . .

“The radio was just so spot on. We said we wanted it to feel like a movie, a larger-than-life epic cinema event — and you guys delivered in spades. Can’t wait to work on the next project with you.” Linda Schupack, AMC

and broke records.

“Wow. Wow. Wow. Broken Trail blew away our expectations and premiered to a 7.6 rating (both nights).”

amc_broken_trail

Got radio? We’re mad for it.

final 24

admin — Mon, 16 Jun 2008 13:00:43 +0000

The Biography Channel’s new series, Final 24, traces the last day of famous celebs.

Bio called us in. Pretty soon, we were seeing dead people everywhere,

but especially in Entertainment Weekly, US, and Star.

And, finally, 24. When A&E nabbed the hit series, they wanted everyone to know where to find it. We called in an interrogation squad for radio.

history

toothnail — Mon, 12 May 2008 19:29:52 +0000

For History, we put Abe in rehab.

TV* Radio, Print, outdoor. He was showing up everywhere.

Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults 18-49. Go Abe!

After Abe, we moved on to apes.

[See post to watch QuickTime movie]

and reached out to creationists everywhere.

Abe to apes, we believe great brands keep evolving.

*We wrote, client produced.