Whether you’re talking TV networks, social media, or museums,
success is measured by visits.
This year The Peabody Essex Museum scored, big time.
Was it that irresistible icon, Iris Apfel . . .
Or the ground breaking show on the Maya? (scroll down to play)
Great shows stir word-of-mouth,
but first, smart topical advertising has to bring them in.
When both are on fire, you’ve got yourself a killer year.
For AMC, we stirred up radio madness for Mad Men (a little Amy Winehouse didn’t hurt).
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We turned 30 seconds into an epic western for Broken Trail . . .
“The radio was just so spot on. We said we wanted it to feel like a movie, a larger-than-life epic cinema event — and you guys delivered in spades. Can’t wait to work on the next project with you.” Linda Schupack, AMC
and broke records.
“Wow. Wow. Wow. Broken Trail blew away our expectations and premiered to a 7.6 rating (both nights).”
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Got radio? We’re mad for it.
The Biography Channel’s new series, Final 24, traces the last day of famous celebs.
Bio called us in. Pretty soon, we were seeing dead people everywhere,
but especially in Entertainment Weekly, US, and Star.
And, finally, 24. When A&E nabbed the hit series, they wanted everyone to know where to find it. We called in an interrogation squad for radio.
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For History, we put Abe in rehab.
TV* Radio, Print, outdoor. He was showing up everywhere.
Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults 18-49. Go Abe!
After Abe, we moved on to apes.
and reached out to creationists everywhere.
Abe to apes, we believe great brands keep evolving.
*We wrote, client produced.