She cares deeply about her clients’ successes. Every campaign is a chance to create something original and persuasive; a new opportunity to make friends. Her love of story extends beyond work: Her fiction was nominated for a Pushcart Prize.

LB also has a black belt in espresso.

Most recently for two top 20 networks. Shhh. Both are under wraps.

For one network, the content no longer matched its famous moniker.

The other network needed to recapture excitement for a well-loved but struggling daypart.

How do we rename an icon?

• Understand the philosophy of naming.
• Love words and wordsmithing.
• Zen our minds and approach the network from different points of view.

Need renaming help?

Only one name you need to know. Tooth+Nail

For History, we put Abe in rehab.

TV* Radio, Print, outdoor. He was showing up everywhere.

Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults 18-49. Go Abe!

After Abe, we moved on to apes.

[See post to watch QuickTime movie]

and reached out to creationists everywhere.

Abe to apes, we believe great brands keep evolving.

*We wrote, client produced.

The preschool world has become dog eat doggie.

And Sesame’s street cred?  Slipping.

So we appealed to the bond parents feel for the brand,

and coined Friends for Life.

Need to reach moms? We know how to mother your message.