Author Archives: toothnail

Linda Button

June 24, 2008 – 4:14 pm

LB believes that art can nudge the world.

She cares deeply about her clients’ successes. Every campaign is a chance to create something original and persuasive; a new opportunity to make friends. Her love of story extends beyond work: Her…

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naming names

June 15, 2008 – 5:23 pm

We’ve done our share of naming and renaming for entertainment.

Most recently for two top 20 networks. Shhh. Both are under wraps.

For one network, the content no longer matched its famous moniker.

The other network needed…

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history

May 12, 2008 – 3:29 pm

For History, we put Abe in rehab.

TV* Radio, Print, outdoor. He was showing up everywhere.

Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults…

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sesame street

April 18, 2008 – 2:51 pm

The preschool world has become dog eat doggie.

And Sesame’s street cred?  Slipping.

So we appealed to the bond parents feel for the brand,

and coined Friends for Life.

…

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