Mad Men, Blue Men, Apes, and Ice Road Truckers –
how’s that for a bunch of personalities?
We’ve helped them all spread the love:
in print, radio, TV, outdoor, or online.
topicals that build brands
Whether you’re talking TV networks, social media, or museums,
success is measured by visits.
This year The Peabody Essex Museum scored, big time.
Was it that irresistible icon, Iris Apfel . . .
Or the ground breaking show on the Maya? (scroll down to play)
Great shows stir word-of-mouth,
but first, smart topical advertising has to bring them in.
When both are on fire, you’ve got yourself a killer year.
try everything, stink at nothing
.
mission
Agion was launching an eco-friendly, odor-fighting fabric treatment.
If you’ve been to the gym you know — people need it!
Agion asked Tooth+Nail to help with:
• Naming
• Logo design
• Direct Mail Campaign
solutions
We ran a naming workshop with top management.
The winner: Agion Active ®. Perfect, huh? Describes the clothing, what people do with it, and the active quality of Agion’s odor-fighting technology.
Then, to grab eyes and ears, we sent the fashion industry running noses.
AND a life-sized scratch and sniff test on special t-shirts.
THEN the client ran with it –really RAN with it on stink at nothing.com
“As the noses started to arrive we got responses from 10 of the top global apparel brands!”
.
“You take even the biggest creative challenges
and make them fun and exciting for all!”
radio mad men
For AMC, we stirred up radio madness for Mad Men (a little Amy Winehouse didn’t hurt).
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We turned 30 seconds into an epic western for Broken Trail . . .
“The radio was just so spot on. We said we wanted it to feel like a movie, a larger-than-life epic cinema event — and you guys delivered in spades. Can’t wait to work on the next project with you.” Linda Schupack, AMC
and broke records.
“Wow. Wow. Wow. Broken Trail blew away our expectations and premiered to a 7.6 rating (both nights).”
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Got radio? We’re mad for it.
final 24
The Biography Channel’s new series, Final 24, traces the last day of famous celebs.
Bio called us in. Pretty soon, we were seeing dead people everywhere,
but especially in Entertainment Weekly, US, and Star.
And, finally, 24. When A&E nabbed the hit series, they wanted everyone to know where to find it. We called in an interrogation squad for radio.
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history
For History, we put Abe in rehab.
TV* Radio, Print, outdoor. He was showing up everywhere.
Including top of the ratings. 1.4 million Adults 25-54 and 1.1million Adults 18-49. Go Abe!
After Abe, we moved on to apes.
and reached out to creationists everywhere.
Abe to apes, we believe great brands keep evolving.
*We wrote, client produced.
